Ethnic Consumers Consulting |
作者姓名:S. Ramesh Kumar; Nitya Guruvayurappan; Madhurjya Banerjee |
商品類型:Case (Field) | 商品編號:9B10A030 |
出版日期:2011/02/10 | 內容長度:18 頁 |
Emerging markets are being pursued by large multinational companies. With radical changes in the lifestyles of consumers and proliferation of categories and brands, the Indian context offers unique marketing challenges to marketers. The case deals with the perspective of how cultural values can provide the differentiation platform for brands in the categories of hair oil and fairness creams, the ritualistic categories used in the grooming habits of .....more
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